A UX/ UI Designer at AdWorldPrime. Designing with clarity, empathy, and intent. I create user experiences that feel effortless and meaningful.
Previously at Digitas and Coduko
A UX/ UI Designer at AdWorldPrime. Designing with clarity, empathy, and intent. I create user experiences that feel effortless and meaningful.
Previously at Digitas and Coduko
Explore a Selection of My Recent Projects
Explore a Selection of My Projects

Designed Accounting Firm Service Website
Discover What Sets Me Apart
Strong Business Acumen
Collaborating closely with business owners and entrepreneurs has given me a deep understanding of how design and development contribute to growth. I align creative decisions with business objectives, ensuring that every interface and interaction not only looks great but also supports measurable outcomes like engagement, retention, and conversion.

Guided By Empathy
Empathy has always been at the heart of how I work, whether leading teams, collaborating across departments, or understanding users. I immerse myself in the mindset of end users to uncover real motivations and frustrations, designing solutions that connect on both emotional and functional levels.
Committed to Personal Growth
I view design as an evolving craft and myself as a lifelong learner. I actively explore new tools, methodologies, and design systems to stay at the forefront of the UX/UI design field. Every project is an opportunity to grow, refine, and deliver better experiences than before.




Design Tool Proficiency
I use a diverse range of tools to research, ideate, prototype, and deliver user-centered designs. Each tool helps me bring ideas to life, from concept sketches to high-fidelity prototypes.
An Overview Of My Journey in Product Design

Apr 24 – Present
AdWorldPrime — Product Designer
Led the end-to-end design and development of the playlist experience for the #1 online learning platform for performance marketers.
Conducted user research and conversion rate optimization (CRO) analysis to improve engagement and retention.
Collaborated with cross-functional teams to ensure user needs and business goals aligned seamlessly in every design decision.

May 23 – Apr 24
Digitas Finance — UX/UI Designer
Designed and enhanced DigitasCards, a digital payment gateway serving financial clients.
Conducted heuristic evaluations, improved user flows, and implemented stakeholder-driven design iterations.
Delivered refined prototypes that increased conversion rates and reduced checkout friction.

Jun 22 – May 23
Coduko — UX/UI Designer
Collaborated with cross-functional teams to design and refine digital experiences for
Balanceca: Redesigned the platform’s user experience and tax calculation system, simplifying complex financial workflows while maintaining visual clarity and trust.
HelpKnx: Designed the entire user experience from web to mobile, creating a cohesive ecosystem for users seeking guidance and community support.






